This morning i saw an great article on http://adcontrarian.blogspot.de/2016/10/advertisings-lost-generation.html. And he is damn right, except that i don´t feel dead with my age of 44. The most agencies recruit very young people, cause they are native social media speakers, or have a better technology understatement. And that is the main problem in my humble opinion. The digital transformation changed the ad and communication business, but in a totally wrong way. Since you can measure nearly everything, the message get lost. As a result, a lot of companies have a state of the art website, and of course social channels like facebook, and they can see who click what when and where. But what is about content? The quality of companies content specifically on that channels is boring with no substance. And this is the main problem with very young people in agencies. Yes, they may understood the marketing channels technology better, and may they find a good way of communication to a very young audience. But for a good sustain content strategy, you need experience. I hope companies and agencies may think about that. Demographic change will do the rest.